Sonae

Modelo Continente is the number one operator in food retail in Portugal, with a structured portfolio of brands that include: Continente hypermarkets (Continente), Modelo mini-hypermarkets (Continente Modelo) and supermarkets Continente Bom Dia). The company is also leader in non food retail with the brands Sport Zone (sports clothing and equipment) , Worten (white goods and consumer electronics) and Vobis (computers) , while both Modalfa (apparel) , Max Mat (building construction materials and DYI) , Zippy (baby and kids clothing) , Area Saude (Para pharmacies) and Star (travel agencies) have important positions in the market. Overall, the company has more than 450 stores, located all over Portugal, and nearly 20. 000 employees.
• 31% of Share
• Lider in Personal Care
• The best assortment in Portugal
• 179 Stores
    • 40 Hipermarkets
    • 47 Supermarkets 2500m2 / 5000m2
    • 65 Supermarkets 1000m2 / 2500m2
    • 27 Supermarkets< 1000m2
Jerónimo Martins


Jerónimo Martins  is a portuguese group present in Portugal and Poland. With more than 370 stores they have 23.000 enployes, is the biggest chain of supermarkets specialized on food. When we go to a Pingo Doce we feel freshness and a very nice enviromente with a lot of  light, trying to transmit “ a world of  flavors, colors na smells. The strategy is own brand ans fresh products. The stores are normally urban.
• 24% of Share
• Lider in food
• Fresh products specialist
• 370 Stores
    • 8 Hipermarkets
    • 50 Big Supermarkets
    • 312 Mini Supermarkets
Auchan

It is one of the world's principal distribution groups with a presence in 12 countries and 175,000 employees.
Auchan has branches in France, and internationally in Italy, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, Morocco, the People's Republic of China, the Republic of China (Taiwan), Romania and Ukraine.
In Portugal they have mainly hipermarkets (24), but also big supermarkets (8).
• 7% of Share
• 32 Stores
    • 24 Hipermarkets
    • 8  Supermarkets
Les Mousquetaires
Les Mousquetaires is a privately owned retailing symbol group based in France and operating internationally. It operates several different brands for different retail segments, which are mostly suffixed by the term "marché" (French for market). The stores are independent businesses, but they are supplied with products and central services by Les Mousquetaires group. In Portugal they have more then 230 store between 1000m2 and 10.000m2.
• 9% Share
• 120 Intermarhé
• 115 Ecomarché
• The stores are normally located in small towns.
E. Leclerc
E.Leclerc is a french company that in Portugal has 22 stores and a central that concentrate the purchases for all stores and the logistic operation. The stores have a kind of independency to choose the portofolio of each store.
El Corte Inglés



El Corte Inglés is a spanish chain with 6 stores in Portugal The stores have a specific environment focus on the client service and having a wide range of quality products. They have 2 Hypers and 4 medium/smal stores.
Schlecker
Shelecker is a german specialized drugstore with around 40 stores in Portugal. They offer a wide range of products on personal care, cosmetics , household , drinks and also specialized food (baby &  pet) and they have strong promotions on a weekly basis.
Customers